Did you know that you can start building an audience and an email email list before you launch? These 3 things are often missed but they’re the secret to a successful (and profitable) launch. Let’s get started.
You may not be ready to launch your social media accounts for your new business but you can leverage your own personal accounts to build an audience and develop your personal brand. This creates a built in audience to announce the launch of your business to. It can make the difference between launching to crickets and getting no sales or launching to an audience that’s primed and ready to buy from you.
Use your personal accounts to talk about topics that are related to your business. You don’t need to be talking about your business - just the things that matter to the people who would buy from you. For example, if you were launching a kids product that encourages reading, your content could include the benefits of early reading, how kids learn to read, book recommendations, reading milestones...you get the idea. Mix that content up with sharing your personal life. People don’t buy from businesses, they buy from people and brands. The more your future customers know who you are, the more they’ll be inclined to connect with you and buy from you.
There’s an added benefit. You’re learning how to consistently publish to social media. This is a struggle for a lot of new entrepreneurs. It takes practice. Familiarize yourself with tools like Canva, Boosted, and Planoly so that you can learn what you like and how to use them.
Just because you don’t have a full website to launch doesn’t mean you can’t have a home on the internet. A Coming Soon Page lets you start to build search engine ranking and you can start building your email list. Use the example below to build your coming soon page. We’re BIG fans of Webflow. With Webflow you can create an opt-in form right within the platform. Super simple and fast to set up.
You know what the first thing is to get shoved to the back burner when time is limited? Social media. Don’t let that happen to you. When you launch your business, you’ll have a million more things to think about. Do yourself a favor and build the first three months of content before you launch. This way, you’re ahead of the game and you’ll never be frantically creating content at the last minute because it’s been a week since you’ve posted.
Here’s a quick and efficient way to build your content calendar.
Start with writing down broad topics. A great way to think about this is what would you write for a blog post? You can use this post as an example. At minimum, I have three social media posts from the broad topic of ‘what to do before you launch your business’: build a personal audience, create a coming soon page, build a content calendar. Keep splintering it off into smaller topics that are the right length for social media.
Do these three things before you launch and you’ll be way ahead of the game. Most new business owners miss this. Don’t let that be you.